In a shop in Hudson, New York called Flowerkraut I came across these interesting air plants (Tillandsia) and began figuring out how to photograph them. One thing led to another and they ended up paired with these old tools.
Ogilvy & Mather's client, Barclays, works to help fund the ambitions of small businesses around the globe. After having seen my production of a video for Hot Bread Kitchen, who receives support from Barclays, Alicia Zuluaga at Ogilvy & Mather hired me to direct and shoot additional footage their Barclays "Ripple Out" campaign. I worked closely with Aubrey Smyth and her production team at Ginger Snap to realize the new footage.