Samsung Advertising Campaign

We recently shot Samsung's "Smartify"campaign in New York and New Jersey. It is beginning to roll out in the US, France, Germany, Italy, China and Brazil. The project showcases "smart" copiers the company provides for business, healthcare and education. My longtime colleague, Dawn Silverstein of NYDK Productions, produced this complex shoot on a very tight deadline. In addition to the lifestyle photography we shot product and talent in a studio environment. The project was commissioned by Yamamoto in Minneapolis.